London adtech provider Azerion goes global with Hybrid Theory acquisition

Azerion, the London-based content-led data and technology company, is spreading its wings across multiple continents with the purchase of Hybrid Theory in an all-share deal.
The data-led programmatic agency and trading desk, also based in the capital, boasts a significant presence in the key US market as well as the giant Asia Pacific region, granting Azerion instant access to high-growth regions.
The tie-up will also grant Azerion access to technology that better pairs cold, hard data with the