L.L. Bean opens up outdoor coworking spaces for cooped up office workers

L.L. Bean’s latest campaign begins with some pretty grim statistics: according to the outdoor clothing company, Americans spend 95% of their lives indoors, half of which are spent working.
To remedy this, the Maine-based company has partnered with coworking company Industrious to create an outdoor pop-up office space complete with individual workspaces, conference areas and cycling desks. The initiative, created in partnership with brand experience agency Jack Morton, is part of L.L. Bean&