Livity and Onalytica's Viewpoints product aims to help brands better navigate the influencer landscape

Youth-led creative network Livity has partnered with Onalytica to create an online tool designed to give brands a 360-degree view of their influencer landscape.
The new product called ‘Viewpoints’ sees the pair combine their specialist knowledge in youth and influencer marketing to better inform brands of which influencers which would generate the most success for them.
The model was borne out of the increasing challenges that both parties saw brands face when targeting influencers,