LiveRamp extends IdentityLink offering to TV screens

Axciom-owned LiveRamp kicked off its annual RampUp conference this week where it announced it was extending its cross-screen targeted advertising service IdentityLink to include TV screens.
This means that advertisers will be able to use the LiveRamp identity solution, which it debuted last year, to execute people-based TV buys based on the Acxiom-owned outfit’s identity profile, which it claims can help advertisers better target users across different devices.
Since then it has gone about