Live judging is tough but vital to understanding cultural creative nuances

Cannes Lions’ ‘live judging’ brings a whole new layer of sweat into the mix, by asking the agencies and marketers responsible for shortlisted campaigns to present their work directly to a panel of judges, watched by a live audience.
The time-honoured process for awards entries begins with agencies sweating over every detail of each precious case study, and then waiting, waiting for the industry’s great and good to pronounce judgment on the work.
But for Cannes’ Tita