LinkedIn’s tips for creating more meaningful thought leadership pieces

Content marketing is having a moment, with many marketers and brands using various platforms to keep their presence alive online. It’s no surprise then that LinkedIn, the professional social network, is filled with thought leadership and content pieces. What may come as a shock is how few pieces actually stand out or have something of worth to say, lost in the ether of cyber space.
Speaking at The Drum's Pitch Perfect conference, KL Daly, content partner manager, EMEA at LinkedIn stresses