LinkedIn’s CMO on being a marketing boss with ‘PR DNA’

“I didn’t really want to do it at first as I wasn’t sure I was going to be good at it,” says LinkedIn’s Shannon Stubo, reflecting on her promotion to chief marketing officer from a corporate comms role two years ago.
But the chief marketer now acknowledges that what makes someone a good leader is the ability to see something in someone in their team that they may not always see in themselves, and says she was “talked into” the role by the CEO.
As the wor