LinkedIn’s Jennifer Brett: ‘Don't view creativity and data as two separate things. Let your data help you tell a great story’

For a brand, using data to drive a storytelling campaign should be a dream. But marketers can find it “intimidating jumping into data”, says LinkedIn’s lead of Americas Insights at LinkedIn Marketing Solutions, Jennifer Brett. Speaking ahead of The Drum’s upcoming webinar on brand storytelling, Brett talks about how marketers can tackle data in their brand campaigns.
When Microsoft decided to buy social network LinkedIn for a whopping $26.2bn last year, reactions ranged f