LinkedIn ups sponsored content offering with carousel ads

LinkedIn is positioned to court more advertiser and user dollars with the rollout of its new carousel ad product.
The Microsoft-owned professional network lags a few years behind Facebook, Twitter and Instagram in adopting the feature but it now allows advertisers to ‘tell a story through a series of images’.
Rohan Rajiv, product manager of LinkedIn, said: “In B2B marketing, we sometimes forget the importance of storytelling to build a deeper relationship with our audience. Get