LinkedIn Sales Navigator overhaul smashes sales & marketing silos

LinkedIn has embarked on a major overhaul of is Sales Navigator software with a view to breaking down barriers between sales and marketing to help its sales teams evolve.
By unifying its systems LinkedIn aims to reduce inefficiencies and unnecessary complexity, creating a more nimble solution capable of accommodating a greater number of buyers involved in the purchase process.
Liam Halpin, head of LinkedIn sales solutions, EMEA, remarked: "The B2B sales process is more complex than ever, you nee