LinkedIn debuts new B2B marketing tools to incentivize ad spend in face of recession

New LinkedIn B2B features aim to give marketers a leg-up on measurement, brand suitability and engagement as a recession rears its ugly head.
LinkedIn today announced the rollout of a suite of new product offerings designed to help businesses get more out of their business-to-business (B2B) marketing efforts on the platform.
It’s part of the company’s larger strategy of engaging B2B brands – and driving continued advertising spend – in the midst of increasing economic unc