Linear ‘live’ TV still appeals to viewers : SpotX

Traditional methods of TV viewing remain popular due to television’s ability to facilitate a communal experience, according to the latest white paper from video advertising and monetization platform SpotX.
Based on intelligence gathered from select industry reports, the white paper - Global TV and Video: Five Trends Contributing To The Continued Rise of Digital - concludes that faster internet speeds combined with more connected TV devices, the growth of subscription video on demand (