Lindsay Pattison: Who tells your story?

Telling stories makes us human. Anthropologists show us how storytelling is common to every culture: humans use stories to educate, to entertain and above all to connect emotionally to those around us. No wonder then, that successful brands are those that tell stories people want to listen to. 
 
Each technological innovation sees the forms we can use to tell stories evolve. The rise of the internet saw storytelling explode – a story told by someone sitting with a computer in the