25-05-2018 10:34 via thedrum.com

Lindsay Pattison: We need a radically more human approach to leadership

Change is happening all around as – as consumers we experience it every day, and as professionals in our industry it consumes our conversations.
Beyond the trends we tend to focus on – technology, consumer behaviour, agency transformation - the most profound change we are facing as an industry is our talent. Today, in marketing, Gen Y and Gen Z make up the majority of the workforce. Whilst these groups are too large to be put simply into brackets, certainly they hold different work v
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