Lil-Lets moves away from 'discreet' positioning in bright rebrand

Tampon brand Lil-Lets has introduced a new brand identity and packaging design to better reflect today's consumer, marking a move away from its previous 'discreet' positioning. 
Following a strategic review, Lil-Lets, which is one of the leading non-applicator tampon brands in the UK and South Africa, decided it needed a more 'refreshing' approach to its design and personality. 
Incumbent agency partner BrandOpus focused the design on embracing modern women and female co