Life Beyond Marketing: Why marketers are perfectly placed to become business founders

Jamling Tenzing with Huib van Bockel, the founder of Tenzing Natural EnergyFor marketers considering life after the profession, starting a business is the ultimate gamble. Often it involves giving up a prestigious, well-paid role in favour of the uncertainty and challenges that come with setting up a brand from scratch. The pay-off is the opportunity to build something, over which you have complete control and guide it through its early days of growth, ultimately with the aim of creating a succ