Lidl’s Christmas ad shows its turkeys from farm to plate

Lidl is highlighting the “freedom” its turkeys enjoy, as it uses its Christmas ad to once again talk up the quality of its food.
Serving as the first chapter of its Christmas campaign, the headline ad, created by TBWA, features shopper Debbie who previously tweeted her concerns that Lidl turkeys were kept in prisons.
However, Debbie is won over after being taken to a farm in Norfolk where Lidl free-range turkeys are treated to 20 acres of land and even fed apples by farmer Tony Kerr