Lidl’s Christmas ad most likely to make people buy

Lidl’s Christmas campaign has topped a list of Christmas ads most likely to make people buy, marking the second time in three years it has come out top on this crucial measure for the success of any marketing campaign.
The study, conducted by Kantar Millward Brown, tested 19 of this year’s “most talked-about ads”, and scored each on 12 factors including persuasion, entertainment, involvement, ‘sets the trends’ and ‘different from others’. Each fac