Lidl reveals ‘Big on quality, Lidl on price’ strapline

Lidl is set to unveil a new strapline, ‘Big on quality, Lidl on price’, as it looks to reinforce its quality positioning and build on its strong growth.
The discounter has already started using the line on its customer emails, with the phrase replacing ‘#LidlSurprises’ which was used previously at the top of its newsletters. It is not clear if this is a new strapline or a wider brand repositioning, or if it will replace the #LidlSurprises tagline or run alongsi