Lidl launches ad campaign to promote new brand strapline

Lidl has unveiled a new ad campaign and strapline, ‘Big on quality, Lidl on price’, that will see the discounter directly compare its products with those of its supermarket rivals on both price and quality.
READ MORE: Lidl reveals ‘Big on quality, Lidl on price’ strapline
The campaign, created by TBWA\London, launches today (4 January) in print ahead of its TV debut on Friday (6 January). The series of ads focuses on Lidl’s claim that shoppers’ money goes furt