Lexus gets conceptual, creates perceptual origami art to celebrate customer service

Lexus has collaborated with artist Michael Murphy to create a piece of art to celebrate the brand's guest experience.
The work, made up of more than 2,000 thank you letters from customers and folded into origami, is hung in such a way that from one angle, a viewer will see the car company’s 2018 LS sedan — while from another, it takes the shape of the Lexus logo.
The 'Letters' art installation, an eight foot by 16 foot structure that’s suspended 13 feet off the ground, was