Lexus Australia teams with best selling author James Patterson for new car launch

Lexus Australia has collaborated with author James Patterson in a campaign promoting the luxury marque’s latest model.
 
The automotive brand enlisted Patterson, the best-selling author of Kiss The Girls and Along Came A Spider, to use his descriptive prose to craft a review of its new LC 500 coupe model.
 
The review serves as a soundtrack to the new campaign, which also features a voiceover from Patterson against images of the vehicle.
 
“At first I wo