Let’s stop the data deluge becoming a tsunami

Data’s been around since humans first started recording things and has evolved into the rise of a modern digital giant, creating an ocean of opportunity for marketers.
Recently, the term ‘big data’ has been one of marketing’s big buzzwords. This is partly down to rapid rise of connected consumers; their growth has resulted in more data being created than ever before. Within five years there will be over 50 billion smart connected devices in the world, each one develo