Let’s celebrate where we are, instead of commiserating where we are not

There’s an old adage that applies to the newest challenge facing digital media: ‘Shoot for the moon; even if you miss, you’ll land among the stars’.
That’s precisely what digital has been doing since it burst onto the industry 20 years ago. It promised marketers more accountability and measurability than ever before. Digital has lived up to the hype for the most part, and pushed the boundaries of what we all thought was possible. But there are still lingering issues