Let's build a future without ad fraud

Since thrust into the public eye over the last 12 months, ad fraud and transparency have become two of the industry’s biggest concerns; with the outpouring of bad press over the last year, advertisers and agencies alike have been pushed towards real, demonstrable transparency.
In a bid to explore the major efforts being undertaken to tackle ad fraud, NMPi’s head of business strategy, Damien Bennett, joined Adloox’s vice president of UK and Europe, Jessica Bradley to speak