Let's bring back direct mail, and make it personal

Marketing has seen a shift in tactic; podcasts and direct mail – approaches that had previously fallen out of favour – are making a resurgence. Is it nostalgia or the changing economic and political climate that is turning agencies’ heads backward, or is there something else at play?
With so much noise in the market place in almost every industry, and concerns that budgets will tighten thanks to Brexit, brands want to talk to consumers on an individual basis