Let us entertain you: What brands can learn from the entertainment sector

I recently attended the PromaxBDA Europe conference in Amsterdam and it reached its finale in a leather-jacketed frenzy last Tuesday night as hometown heroes DutchToast were crowned Agency of the Year. It was a deserved accolade for their canon of noisy, crowd-pleasing promos for clients like Sky Cinema and Virgin Media: high energy mash-ups of film clips, news footage and graphics cut to rumbustious soundtracks that shook the 120-year-old Amsterdam commodity exchange building to its founda