Let the streaming wars die – it’s time to put the subscriber first for once

With new streaming and subscription services hitting the market seemingly every week, consumers are becoming disillusioned with the ‘subscription economy’ – posing a threat to some of the world’s biggest brands. As part of The Drum’s Future of TV initiative, Paul Larbey (CEO, Bango) has penned an open letter to the streaming leaders, calling for brands to stop the war and focus on what subscribers actually want.
Who’s going to win the streaming wars?
&nbs