Lenovo named best Chinese brand at building global awareness

Lenovo has been named as the number one Chinese global brand builder by WPP-owned Kantar Millward Brown’s report BrandZ.
The research, carried out alongside Google, aims to establish which Chinese brands are the most powerful in international markets. Lenovo topped the report of 30 brands, followed by Huawai and Alibaba.
The results will be welcomed by Lenovo, as the consumer tech brand’s senior VP and CMO David Roman recently told The Drum that it was spending significant efforts tr