Lenovo: Millennials want interactive ads, not just a 30-second spot

Lenovo is evolving its marketing strategy through a focus on interactive ads and community engagement as it looks to bring more millennials into the brand.
China-based Lenovo is traditionally known as the world’s largest PC maker and an IT provider. However it is increasingly focusing on the consumer segment through its acquistiion of Motorola and by bringing its ‘ThinkPad’ tablet brand to consumers.
With that in mind, it overhauled its brand in 2015 to include a new logo and h