Lego looks to build global brand with organizational shake-up

Children’s toy brand Lego is embracing change as the surest route to success through creation of a new umbrella organisation and attendant management shake-up as the Danish giant embraces globalization.
This strategy will reward management credited with turning around the toy maker’s fortunes, led by the elevation of chief executive Jorgen Vig Knudstorp to head up Lego Brand Group – responsible for overseeing 75% of the Kirk Kristiansen family’s Lego stake.
In this Knudst