Lego closes in on UK Consumer Superbrands crown, moving into second behind British Airways

Lego has climbed up the ranks of the annual Consumer Superbrands listing for the third year running, second only to British Airways which has retained the number one slot for four consecutive years.
The 22nd annual Consumer Superbrands listing has been compiled following a poll of 2,500 UK consumers who voted on over 1,500 leading brands. The public were asked to consider each brand in relation to their perceived quality, reliability and distinction – the three factors inherent in a Superb