Legislation, taxation, communication: the next wave of changing plastic behaviour lies with brands

Looking back at advertising from the 50s raises modern eyebrows. On one hand, your doctor would recommend you cigarettes; on the other, a man in a hat touted plastic items as a cheap, disposable, alternative to glass. Neither seemed particularly sinister at the time. But the ramifications of both are still felt today.
On the former, good ground has been made: your doctor is as likely to prescribe 20 Camel Blue as the bubonic plague. But on plastics, progress has been markedly slower. We’re