Lee Stafford appoints Media Bounty for new Choco Locks launch

Haircare brand Lee Stafford has joined forces with creative social media agency, Media Bounty, to promote the launch of its new Choco Locks range.
The Boots-exclusive collection, launched in stores nationwide and online in February.
London-based agency, Media Bounty, will support the launch with an integrated campaign leveraging branded content creation, influencer engagement and paid media strategy.
Amy Miles, head of PR and communications at Lee Stafford, said: “We are very excited about