Lee Jeans urges Chinese millennials to stretch their imagination

Lee Jeans is appealing to Chinese millennials to change their perspective of the world, with the unveiling of its fall/winter 2018 collection.
The optical illusion campaign is based on Lee's big global brand idea 'Move Your Lee'.
The Chinese ad was created by McCann Hong Kong and aims to integrate Chinese culture's interpretation of the global brand, which focuses on the tagline 'Who's following me?'. According to the agency, the tagline is intended to have a social tone of v