Learning from Jack O’Neill, an empathetic founder

On 2 June 2017, surfing pioneer and founder of the O’Neill brand, Jack O’Neill, passed away. He leaves behind him a legacy of innovation and commitment towards a culture he himself was a product of. Widely credited with the invention of the wetsuit, he pushed forward a global tribe of surfers, allowing his peers to comfortably conquer even the coldest of waves. His place in surfing culture – and history – should serve as a simple lesson of empathy for all businesses