Learning disability charity devises paid search campaign with help from Torchbox

Mencap, a UK based learning disability charity, rejoices over a successful ‘Here I Am’ movement, after seeking the help of digital agency Torchbox to devise a paid search campaign.
The brief included driving offline audiences to the campaign’s online landing page and ensuring an impression share of as close as possible to 100% for Mencap’s ads in Google’s search results on the day of the campaign’s launch.
The problematic overlap that came with the phrase