Lazada, Uber and Netflix forge an alliance against Amazon in Southeast Asia

Lazada, Uber and Netflix have joined forces in the fight against Amazon with a membership that mimics Amazon Prime called LiveUp.
For a yearly membership fee of S$28, Live Up subscribers get access to a range of deals across the companies, including Lazada and Taobao, as well as RedMart, the online grocery service. The membership also includes a free six-month subscription to Netflix and discounts on Uber rides and UberEats deliveries.
The alliance is one of the first major signs that the ecomme