Latin America and Asia are the international markets poised to move programmatic forward

We hear a lot about what the programmatic market looks like in the US, but what does it look like abroad? That was the conversation Thursday at The Drum’s Progammatic Punch event at Ad:Tech New York.
According to John Rogers, SVP of programmatic packaging and sales at Videology, in the US, programmatic is “chugging through,” but it is just starting to evolve in other markets where scale is ramping up.
That being said, standardization remains one of the biggest hurdles in progra