Lastminute.com to connect brands with The Travel People

Lastminute.com has launched a new media business geared toward connecting brands with its 10m strong travel and lifestyle audiences, led by former eBay advertising commercial director Alessandra di Lorenzo.
The Travel People will engage advertisers with European travellers through brands such as lastminute.com, Rumbo, Volagratis, Bravofly and Jetcost across 40 nations from its London base through the use of audience information tools and re-marketing technologies.
This will allow brands to engag