Lastminute.com brings content creation in-house as it looks to bring back ‘human touch’

Lastminute.com is bringing its commercial creative and content production teams in-house as it looks to bring the ‘human touch’ back to marketing and ensure it does not get too caught up in data.
The ‘Travel People’ content strategy will see new content hubs created for the company’s travel sites across Europe. Content will be created in-house for brand partners, with the aim of bringing storytelling techniques it has learnt from its marketing to bear for partners.