L'Oreal celebrates diversity and targets men with new 'Truly Yours' positioning

L'Oreal has enlisted a string of influencers to front it's latest campaign, which marks two firsts for the brand. The makeup giant's new 'Yours Truly' spot, which centres around diversity, has seen it adopt a new brand strapline and also features the first man ever to star in a mass market cosmetics ad. 
Focusing on the 'shades' of foundation worn by brand ambassadors like Cheryl Fernandez-Versini and Katie Piper, the video sees L'Oreal move away from it's hallmark 'Because You're