‘Lady Doritos’: a solution to a problem that doesn’t exist

The CEO of PepsiCo, which makes Doritos, thinks it has spotted a gap in the market for a cleaner, quieter version of the snack. One marketing expert isn’t so sureIn the world of crisps, there are only a handful of products that are obviously created for a specific consumer – flame-grilled, meaty ridges for the most masculine of men, stupid low-fat, rice-cake-based “crisps” for oppressed women and pickled onion Monster Munch for true connoisseurs.You would think most crisp