Lacoste to replace its crocodile with endangered species in conservation campaign

Lacoste is putting its weight behind a campaign to save the world’s most endangered species – by replacing its iconic crocodile logo in favour of a menagerie of ten critters that are threatened by extinction.
The move will see the fashion brand pull the famous reptile icons from its polo shirts for the first time in its 85-year history to make way for a limited edition set of garments developed by creative agency BETC Paris in partnership with the International Union for Co