Kraft Heinz UK CMO on bringing ‘the magic’ back to marketing

Think Heinz and your mind probably turns to fond memories of eating baked beans, tomato soup and ketchup. But think Kraft Heinz and the image is more likely to be of a business that executes ruthless efficiency.
That is an image Steve Chantry, UK and Ireland commercial director and CMO of Kraft Heinz, is looking to shake off. He argues that rather than focusing on cost-cutting, Kraft Heinz is trying to create “a culture of ownership”, a move that was key in attracting him to the role