Kraft Heinz abruptly abandon contentious Unilever takeover
Kraft Heinz has abandoned its contentious takeover bid for consumer goods rival Unilever just 55 hours after first tabling a $143bn bid for the business.
Unilever dismissed Friday’s approach out of hand, declaring that it saw no ‘merit, either financial or strategic’ in the tie-up – prompting Kraft Heinz to back-off having considered their options over the weekend.
Both businesses dominate the comsumer goods market with Unilever playing host to well-known brands such as M
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