Kodak straddles analogue and digital with camera-first smartphone for the creative and ‘style conscious’

Kodak has entered the smartphone market this week with the 21-megapixel Ektra model. However the launch does not symbolise a complete departure from the analogue world of the original Kodak moment, according to its VP of brand and creative, Danielle Atkins.
The Android-powered Ektra, which has been designed with electonics manufacturer Bullitt Group, is being marketed as a ‘camera first, phone second’ device.
The brand has managed to combine its rich heritage into 21st century demand