KLM introduces emoji-led directions to its Messenger chatbot

KLM passengers can now ask for directions to the nearest restaurant, clothes store, ATM, taxi rank and more by sending an emoji to the airline on its Messenger chatbot.
In a video announcing the update, the airline shows how users can simply send a burger emoji on the KLM Messenger chatbot, along with their location, and immediately get sent the location of the nearest burger joint in the area.
The airline has been fine-tuning the service for over six months, created by digital creative agency C