KitKat brings Chocolatory to London in a bid to entice millennials with a personalised experience

It’s been a hit in Japan and Australia, and now KitKat’s pop-up chocolate factory has arrived in Europe for the first time.
Launching in London’s Westfield Stratford today (5 October), the Chocolatory sells special edition flavours (including Chili and Mint, and Divine Black Forest Gâteau) created by Michelin-starred chef Michael O’Hare, and gives the public the chance to design their own bespoke eight-finger bar. Shoppers are guided to tablets in store where they w