Kitchen specialist Omega appoints Cogent as new creative lead

Kitchen designer and manufacturer Omega has appointed Cogent as its lead strategic and creative partner complete with a seven-figure through the line budget as it readies itself for a new phase of expansion.
In its new role, brokered following a competitive pitch organised by The Drum Consulting, Cogent will work closely with digital agency Engage which has also been appointed to help execute the strategy online.
Their work will see Omega double down on its ‘very British collection’